Expanding Your Business

Order Description

Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you:
1. Outline a financial plan for your small business.
2. Develop a guerrilla marketing strategy for your small business.
3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
4. Outline a plan for securing sources of debt financing for your second store.
5. Include at least two (2) internet references (use sba.gov and 1 other online reference)
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Describe and analyze the necessary activities and key decisions to start a small business.
Analyze the key financial management considerations in operating a small business.
Develop a guerrilla marketing strategy for a small business.
Analyze the role of pricing, credit, and equity financing in defining a business strategy.
Use technology and information resources to research issues in small business management.
Write clearly and concisely about small business management using proper writing mechanics.

FIRST ASSISNMENT BUYING BUSINESS REFERENCE (EatClassy)
BUSINESS PLAN
EatClassy
Wynetta Jones/Montina Cary, Owners
Company Overview
EatClassy Jacksonville, FL
1. EXECUTIVE SUMMARY

EatClassy is a catering firm located in Jacksonville, FL, and it will be selling various products including beverages, desserts, simple gourmet cuisines and fast foods to high-end customers. Additionally, the start-up will be rendering professional catering services to its esteemed clients.

1.1 Product & Services

Our goods and services are targeted at the high-end consumers in Florida and in the other states in which the business will expand. Our products are fresh, tasty, and classy. Importantly, the firm has ensured to integrate the cuisines from different cultures in its menu to enhance the customer experience to the full. The following are some of the products the business offers;

Menu
Breakfast Buffet
Desserts
Boxed Lunch
Cold Canaps
Platters
Hot Hors DOeuvres
Entres, Starters, and Side Dishes
Services
Wedding Planning
Birthday Partys
Retirement
Anniversaries
Family reunions
Specialty Cakes
o Delivery and Setup
Florals and Decoration

1.2 Customers
High In customers

1.3 What Drives Us
Our vision is to become the leading catering service provider in the global market.

2. COMPANY DESCRIPTION
High-end catering service able to server you within our lovely facility or come to you.

2.1 Mission Statement
The business plans to take a vital and active role in the enhancement of the food
industry.

2.2 Principal Members
Owner Fulltime Chef/cater/baker/decorator/ect
CO-Owner Management/Accountant/payroll/account payable & receivable
Main Baker Fulltime Bakery Chef
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