Events Operations Project Planning = Launching Tesla Model X at Grand Palais Paris
- Formative Assessment = This is done
Presentation
10 – 12 minute duration
Feedback from teacher on the presentation
(We do not need the introduction to the company!
We don’t need info about the CEO! We need info about the brand objectives and then the event objectives
The director? The 5Ws make sense but rather than having the questions, have the actual answers!
You mentioned why the specific date for the event. Put this on the slide
Marketing method? What does that mean?
Muse – celebrity endorsement will generate media exposure
Use the word“organic” not bio !
Who are the attendees? Why? How do the target markets align with the brand and event objectives?
Good idea of putting the budget there!)
Current Task you need to work is Summative Assessment
Length of Report: maximum 2,000 words (+/- 10%)
Students will produce a report based on the commercial launch of a new brand/product = Model X by Tesla at the grand Palais in Paris. The report will focus on several key areas including the objectives of the product launch event, its marketing/operational/financial challenges, and aspects of the event which will create its own competitive advantage in the chosen sector.
Students will ensure that the report contains theoretical and applied knowledge in the subject areas of Event Management, Operations, Marketing, Risk Management, Finance and Law, as well as key event content.
Credit will be given for evidence of subject related content and theory in the presentation, as well as evidence of creativity in planning and delivering such an event in a competitive sector.
For the Summative Assessment components, credit will be given for a consideration of the following factors:
- An appropriate and varied review of subject related academic theory in the topic matter
- Evidence of research within the chosen commercial sector
- Consideration of specific event factors (venue, location, timing, content etc) to generate a sustainable competitive advantage for the brand/product in question
- Clear evidence of a common theme running through all aspects of the event
- Creativity by students in maximising the impact and return on investment of this event
