1 Detailed Overview
D070 Group Report
1 Assignment Objective
You are required to develop a business idea, and conduct an environmental scanning exercise in relation to a named European country (which may not be your country of origin), with a view to:
evaluating whether a viable business opportunity exists
b) analysing prevailing environmental conditions in the target market
c) evaluating what these conditions might mean for your business strategy
The assignment aims to give you the opportunity to research the topics covered each week and apply them to real situations, as well as drawing upon some of the skills and knowledge you have gained during your studies on the IYO programme to date.
2 Assignment Details
This assignment is worth 100% of your overall mark. It is a portfolio of work that you will complete throughout the term with a final submission date at the end of term (week beginning 3rd of April 2017 ).
The report will be done in a Wiki format, which will be made available on the VLE once you have chosen your groups, at the beginning of Week 3 of the course.
Tutors will monitor your progress on the history tab of your Wiki and will have regular meetings to discuss your progress.
You will be assessed on a) the content of the report, b) the transferable research skills evidenced in your work, and c) your timekeeping there will be a small number of marks available for submitting drafts of each section on time. Deadlines may be found in the Scheme of Work section on our VLE homepage.
The report will be approximately 6000 words in total and each student should be responsible for approximately 1500-2000 words.
N.B: This section of the VLE will be updated with helpful information on each section of your report throughout the term so please do check it regularly!
3 Structure of the Report
The report will have five sections:
1) the business idea
2) the value proposition
3) the marketing mix
4) environmental scanning PEST analysis
Sections 1 (the business idea) and 5 (the conclusion) will be awarded a group grade, as it is expected that you will conceive and write these sections together.
Sections 2 (the value proposition), 3 (the marketing mix) and 4 (environmental scanning) will be awarded an individual grade and must therefore be assigned to a named individual by the end of week 3.
4 Assignment Rules
You will work in groups of 3 or 4 and you must choose your groups in Week 2 of the course – week beginning 30th January 2017.
As responsible students/adults, it is 100% your responsibility to resolve any and all issues/disputes that occur among your group. It is up to the group members to ensure that everybody contributes equally and fairly. You must set your own standards.
You must create a page for each section in the group Wiki on the VLE, and it must be made clear who is responsible for it.
In those sections which are group work (1 and 5), where an individual is shown not to have edited the Wiki, marks will be deducted from that group member.
****I am required to write about those 3 parts of the marketing mix of the business idea.
i. Who will provide key operations?
i. What activities must you complete in order to provide the product/service to the consumer?
g. Physical environment/evidence
i. In what kind of environment will the purchase be made?
I will upload all the necessary information required to complete these parts…
THE BUSINESS IDEA IS A SMART PHONE APP THAT PROVIDES USERS WITH PERSONAL ASSITANCE. ANOTHER STUDENT IS RESPONSIBLE FOR THE FIRST PART OF THE MARKETING MIX WHICH I WILL UPLOAD (HIS WORK) ON HERE.
OUR BUSINESS IDEA!!!
The business idea revolves around combining the most popular
personal services simply into one place, an app. The app will play as a prime
platform for users and service providers through which they will be able to
interact with one another in a secure, authentic, and user friendly
environment. All what they need is a smart phone with an Android or an Apple
operating system. The app lists services in a smart, creative, yet easy to use
display for users to list and/or hire a service. The app lists job much like
the UKs widely used Gumtree, but in an Uber or Airbnb style of operation.
Users will also be able to write reviews, provide star ratings, receive
customer care and support. Service providers, on the other hand, will have the
ability to self-build their own profiles as well as include their CVs,
portfolio, specialities, expertise, and endorsements. The apps policies circulate
around security, authenticity, customer satisfaction, and user verification.
The app will prioritize gathering personal details of users and service
providers in a highly secure manner in order to make sure that everything runs
smoothly. Service providers and users will be asked to verify their profiles by
providing their identifications as a mandatory policy. Payments will be made
online through VISA, MasterCard, American Express, Quick-pay and PayPal. Each
payment will be completed once the service is approved by both sides. This is
to ensure that both users are satisfied with the app. Should the service be
disapproved by either sides, users will have a guaranteed %100 refund. Services
will include: cleaning, babysitting, concierge, personal training, hairstyling
& makeup, chef, gardening, and pet care. The app providers also plan to
extend their connectivity along with other apps and platforms such as Facebook,
Uber, and Airbnb.
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