Write a 1,050- to 1,400-word paper in which you research two companies ( One of the companies is TOYOTA, you can choose the other) and do the following:
•Evaluate the internal and external environments of each company using an environmental scan. •Analyze & Evaluate the competitive advantage of each company •Evaluate the strategies each company uses to create value and gain competitive advantage. •Examine the measurement guidelines each company uses to verify its strategic effectiveness. •Evaluate the effectiveness of the measurement guidelines that each company uses.