Evaluate marketing strategies for companies operating in a global environment

Order Description

Assignment Task:
Using theories from the module:
Identify and critical evaluate the factors which influence the international selection process.

IMPORTANT:
Your assignment should be written as a report, using an executive summary, contents page and section numbers.
The report clearly needs to have a theoretical and conceptual perspective (containing evidence of critical debate with appropriate academic literature i.e. giving evidence of reading, understanding and argument which is explicitly referenced (using the Harvard Classification method).
The report also needs to be grounded in a \’real world\’ context. You need to carry out some academic research using academic journals.
Examples from a real world context may also be useful
The word limit is 2000 words (+/- 10%)

Objectives
Examine the learning outcomes (b,d,e,h,i)
LEARNING OUTCOMES*: (Max of 10)
On successful completion of the module students will be able to:
Knowledge and Understanding
a) Appreciate the complexity of global marketing and evaluate the decisions for
global marketing decisions
b) Compare and contrast alternative methods of selecting and entering markets
c) Evaluate marketing strategies for companies operating in a global environment
Subject – specific Skills
d) Identify and evaluate viable international markets and make recommendations based on research.
e) Predict and analyse future directions for global companies and review potential marketing strategies that could be used to ensure success
f) Investigate global companies and assess the effectiveness of their global
marketing strategies and decisions
Key Skills
g) Summarise and confidently evaluate academic and practitioner commentaries
for a companys global marketing strategy.
h) Propose and present academic arguments with respect to global marketing decisions effectively in written formats.
i) Explain concepts and theories clearly and cogently and be able to apply these critically to new problems

Grading / feedback guidance
The table below serves as a general grading guide for students to assist in the self-assessment of their work. Lecturer feedback will also include specific remarks on strengths and aspects for improvement as well as overall comments on the assignment as a whole.
Weighting
This assignment carries a weighting of 50% for the Retail Marketing and Management module
Assessment Breakdown
Marks will be allocated as follows:
Knowledge and Understanding (30%): ?Clarity of articulation of e-marketing in its philosophical and practical dimensions. Level of debate in critical evaluation of the assignment proposition and academic sources used.
Application of Knowledge (30%): ?Evidence of ability to apply key concepts within a practical context. Use of examples in support of the debate and the quality of your practical application to support your understanding.
Selection, Organization and Interpretation of Material (25%): ?Flow and coherence of the theoretical argument, culminating in logical conclusions.
Presentation (15%): ?Correct use of referencing. Structure and quality of written expression
Assessment Submission
To submit your work, please go to the Submit your work area of the Module NILE site. It is important that you submit your work to the correct module NILE site, and that your work is submitted on time.

Assessment Guidance
Your report clearly needs to have a theoretical and conceptual perspective (containing evidence of critical debate with appropriate academic literature i.e. giving evidence of reading, understanding and argument which is explicitly referenced (using the Harvard Classification method).
Your report also needs to be grounded in a \’real world\’ context. You need to carry out some academic research using academic journals which support concepts, and ideas discussed in the module/ class sessions. The use of practitioners sources, like the ones listed on NILE would be appropriate to use, to ensure your work is current.
Note that any assignment that exceeds the word count by more than 10% will be penalised
All assignments must be typed using a business font style and must use at least size 11 in font size.
Academic Practice
This is an individual assignment. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.
Support and guidance on assessments and academic integrity can be found from the following resources

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