Document, describe, and analyze an experience of a purchase must of a sports-related product or service that you have made.

The assignment allows each student to provide/understand a clear picture of individual consumer behavior. Attention to detail is critical. For this project, each student is to document, describe, and analyze an experience of a purchase must of a SPORTS-RELATED PRODUCT OR SERVICE THAT HAS BEEN MADE BEFORE. An appropriate submission includes scholarly-supported discussion of the following: (a) the chosen purchase; (b) where, when, and why the purchase occurred; and (c) the students thoughts and beliefs during the pre-purchase, purchase, and post-purchase decision phases.

**Use the following steps to format the writing.
Consumer Behavior Decision-Making Process:
1.) Problem/need recognition (ex.: Don’t have something or need something.)
2.) Product information search
3.) Evaluate alternatives (alternative products)
4.) Purchase a product
5.) Post-purchase evaluation