Marketing, 12th edition
By Lamb, Hair and McDaniel
Case Study: Coke Zero. Do Real Men Drink Diet Coke?
Pages 302-303 (Chapter 8)
Read the Case Study entitled, Coke Zero on pages 302-303in Chapter 8. Then, answer all of the questions at the end of the case. Please be sure to answer the questions completely and to back up your answers with facts from the textbook. Remember, it is quality that counts so be brief, thorough, and to the point. Also please number each of your answers
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