Discuss the special considerations for pitching a blogger.

Part 2: Writing an Effective Pitch Letter 

• Write the pitch letter, which should include the following:
  • An attention-grabbing opening
  • The “hook”
  • Background information supporting the pitch
  • Support materials
  • The action step

Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.

Part 3: Follow-up and Other Considerations 

• Describe your follow-up plan.
• Discuss the special considerations for pitching a blogger.