Discuss the main strengths and weaknesses of the firm;

Order Description

The key task of this assignment is to develop an integrated international marketing plan,
which would help a firm exploit the market opportunity to sell products to the target
consumers in a specific market today. The firm must be real and belong to one of the
following sectors:
a) An alcohol beverage company
Please note that the level of analysis should be a specific product/brand. For example,
Innocent is a sub-brand of Coca Cola Group. The analysis should focus on the brand
Innocent, instead of the overall Coca Cola Group. You will need to make sure that the
product has not entered the chosen market before by searching information from the firms
official website. Secondly, select a country where the company is not currently operating,
which could be a viable target for foreign market entry. Finally, develop an international
marketing plan addressing three main aspects:
a) Company analysis and target country analysis
? Discussion of the main strengths and weaknesses of the firm;
Explanation of and justification for the selection of the target-market
country based on the analysis of the established criteria of market
b) Strategic plan
? Entry mode strategy; segmentation, targeting and positioning;
potential competitors in the target market
c) The tailored marketing mix
? Product strategy and rationale; promotion strategy and rationale;
pricing strategy and rationale; distribution strategy and rationale.
You must provide convincing rationale and arguments on all aspects of your decisions on
the strategic plan and marketing communication mix analysis.
Currently 1 writers are viewing this order

Place a similar order with us or any form of academic custom essays related subject and it will be delivered within its deadline. All assignments are written from scratch based on the instructions which you will provide to ensure it is original and not plagiarized. Kindly use the calculator below to get your order cost; Do not hesitate to contact our support staff if you need any clarifications.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:

Whatever level of paper you need – college, university, research paper, term paper or just a high school paper, you can safely place an order.

Last Completed Projects

# topic title discipline academic level pages delivered
Writer's choice
1 hour 32 min
Wise Approach to
2 hours 19 min
1980's and 1990
2 hours 20 min
pick the best topic
2 hours 27 min
finance for leisure
2 hours 36 min