Discuss the implications of this statement for the role of DMOs
Choose ONE question
- “Very few DMOs have either the mandate or resources to effectively manage their destinations”
Pike, S. & Page S.J. (2014), Destination Marketing Organizations and Destination Marketing: A narrative analysis of the literature, Tourism Management, Vol. 41, pp 202-227.
Discuss the implications of this statement for the role of DMOs
- “The tourism industry clearly needs the varied, flexible and accessible tourism product that cities provide: it is by no means so clear that cities need tourism”
Ashworth, G. & Page, S.J. (2011), Urban Tourism Research: Recent progress and current paradoxes, Tourism Management, Vol. 32, pp 1-15.
To what extent do you support this view?
joyce
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