Discuss the implications for the international marketers.

Order Description

Hi to the Writer, I will upload the case study and question in attack file and the Lecture slides from class. This Essay must following the the Guideline table content, and following the Case study and answer. by answer question must be relate to Lecture theories in class.

In this easy must be about 8 references including at least 2 journal articles are required.

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Writing guideline Table of content

1. Introduction and summary of the case
Provide a brief overview of the case, the main issues confronting the owners of this yoga centre, the key information given in the case, the information that are not provided in the case and the assumption that you need to make for your analysis. At the end of this section provide an overview of the structure of your report.

2. Background and method
Provide a background about this type of service, the attractiveness of this service in terms of the demand trend and level of competitions in Australia.
Provide an overview of your approach for analysing this case study, including your approach for finding additional references, the key concepts and theories that are relevant to your discussion when answering the questions.
3. Discussion
3.1. Answer to question 1- Service business system (must relate to theories on lecture)
3.2. Answer to question 2- Service product (must relate to theories on lecture)
3.3. Answer to question 3- Service blueprint (must relate to theories on lecture)
3.4. Answer to question 4- Managing demand (must relate to theories on lecture)
4. Conclusion
Provide a summary of your discussions. Discuss the implications for the international marketers. Keep in mind that your conclusion must logically flow from your discussions and
5. References

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To have an idea about the concepts that you need to refer to answer the questions in your individual assignment please read through this email.
For question 1, refer to week 1s lecture slide with the title of The Service Marketing System for a High-Contact Service

For question 2, refer to week 1s lecture slides with the title of Lovelocks Classification for categorizing the service, then refer to week 3s lecture slides explaining the elements of product (core, supplementary and enhancing)

For question 3, refer to process blueprint example uploaded in week 8

For question 4, refer to week 10 lecture slides (the second part of lecture 9.pdf which is titled as balancing demand and capacity.

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General assessment criteria
? Relate your discussions to relevant materials from BUSN3041 lectures and readings
? Provide evidence of additional quality research (about 8 references including at least 2 journal articles are required)
? use an academic writing style (accurate and clear written expression, Harvard Referencing style)
? Word limits: 1200 (20% below or above is acceptable)
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