Discuss the Global Environmental Analysis and Country Selection

The objective of this phase is to assess the firm’s global marketing opportunities and threats of the assigned product, its key success factors, and competitors. It is important to clearly identify the product category of the assigned product and set the scope of your analysis within this category. Note that the focus of your analysis in this phase should be at the global (or international) market level. An analysis should be presented in a combination of text and charts. Please read the resource before you do the questions.