In the International Marketing context, discuss the environmental factors that favour the development of strategy and resource allocation on a global basis with an example. In the same context, what are the strategies that indicate how culture and its appreciation may serve as a tool to ensure marketing success?
The essay should demonstrate planning, research, analysis and the ability to build coherent critical arguments. You are expected to refer to your core text and other credible academic sources.
The word count should not exceed 2,000 words excluding references.
Guidelines: Format: 11 Arial, Justified, 1.5 Space
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