Discuss the efficiency of social marketing and the impact it has on consumer behavior

This Order will be for the Literature Review of my dissertation which will need to be around 4000 words.

*Aims & objectives of this paper- This project aims to look at the concerns of advertising and consumer behavior, closely monitoring how consumers react to advertising. The project will also explain exactly what makes advertising successful.
* the project needs to be carried out through, primary research, secondary research and sampling

The 3 main questions the dissertations needs to cover include:

1-How can advertising effect consumer behavior
2-The efficiency of social marketing and the impact it has on consumer behavior
3- How advertisement could be improved in order to influence consumer behavior