Discuss the differences in marketing strategies of Apple vs Microsoft and coke vs Pepsi

the proposal topic is about the differences in marketing, such as differences in marketing strategies of big companies such as Apple vs. Microsoft and Coke vs. Pepsi. you have to bring at least 8 sources and you do not have to cite in text citation. Call the bibliography “List of Potential Sources” and put the sources in one page at the last page. I am going to write a big research paper about 6 pages taking about the differences in marketing strategies of big companies such as Apple vs. Microsoft and Coke vs. Pepsi, so this proposal is about that big research paper. please include one two thesis statements one about the proposal and one about the big research paper. please read carefully the attached file and follow the instruction of the paper.