Discuss the advertising techniques implemented in each to help teach, to inform and to persuade consumers.

Watch the following ads:

 

https://www.youtube.com/watch?v=KwDnskMznsg

 

https://www.youtube.com/watch?v=frD1AbsNdQk

 

https://www.youtube.com/watch?v=5zWB4dLYChM

 

https://www.youtube.com/watch?v=ztpgEy3bCZA

 

Discuss the advertising techniques implemented in each to help teach, to inform and to persuade consumers. Which do you feel is the most effective form of advertising and why? Identify the cues, or stimuli, used in the ads to direct consumer behavior. What responses do you think these brands are looking for from their viewers? How well was the three-hit theory implemented in these ads? Discuss your overall thoughts on brand positioning in these ads.