discuss is your overall assessment?

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STRM 047, STRATEGIC MANAGEMENT
Full-time, Distance Learning & Part-time Courses
ASSIGNMENT/ASSESSMENT 2:
LIVE CASE ANALYSIS
Requirement:
You are required to complete the attached assignment by the date given.
In order to undertake the assignment you should select one organization from the list below and evaluate how the organization is making its strategy work and the related implementation issues.
o Easyjet
o Debenhams
o Morrison
o ARM
You should undertake internet based independent research on your chosen organization. You should only use material drawn from credible sources such as: academic articles and texts; annual reports; industry surveys; quality market research data bases, e.g., Mintel; quality newspaper and business periodicals, e.g., the FT and even corporate biographies. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia, Mindtools, 10 Days MBA
The word limit is; 2,500 (I will accept submissions of up to 10% in excess of this limit i.e. up to 2,750 without penalty). This limit excludes appendices (please keep these to a minimum) and your references.
You must prepare a separate Appendix (maximum one page providing some basic information about the organization. e.g. Products/services, market served, basic financial information, culture, structure, etc. (Appendix is not part of your word count).
Please set your assignment out in the format of a management report using: clear headings for each section, an 11 point font size in Verdana and 1.3 spacing between lines.
The hand in date using the electronic gateway on the STM047 Nile website is: 21st MAY 2017

Task:
The first part of the module and the first assignment focussed on concepts of how organisations compete, formulate and choose their strategy. The second part of the module and this assignment deals with the how organisations implement their strategy and the role of culture, leadership, influencing stakeholders and related concepts which you have covered in the module in the success or failure of that strategy.
This assignment is live and organization based. The focus is on the later part of the module that is making strategy happen and the challenges of implementation of strategy. Obviously, these are related to strategy formulation and option choice.
You must choose ONE organization from the list below as a focus for your analysis and evaluation:
o Easyjet
o Debenhams
o Morrison
o ARM

1. Using appropriate academic models and relevant case information from your research explain how the organization is making its strategy work? (30%)

2. Using appropriate academic models and relevant case information evaluate and analyse specific capabilities the organization has/ or may not have in meeting implementation challenges? (30%)
3. What is your overall assessment? Are there particular key success or failure factors? (25%)

4. Presentation, structure and link to the literature of your report. (15%)
Some Specific Guidelines:
Do introduce what you are investigating, its purpose and its context. State your objective up front.
Do be critical and reflective.
Do be applied.
Do make your discussion and argument coherent. Link them directly to issues raised.
Do identify implications/lessons which arise from your evaluation.

Some General Guidelines:
This assignment is all about applying models and concepts to corporate issues in order to make your own judgments and conclusions. Use the models in an applied sense do not describe them and also be prepared to use them critically, e.g., modify or adapt them. You do not have to accept them blindly. We are also looking for your own ideas supported and guided by the models and case data so be bold in expressing your own opinions especially. It is up to you to select and apply the most useful models, obviously you cannot use all the models you will cover on the module; what you need to do is carefully choose a small number of relevant models and apply them in-depth.
Finally, pay attention to your writing style. I am asking you to conduct an assignment that could be presented to two audiences: your academic examiners and as a management report. Please therefore ensure:
o Do not blindly use models of change, culture, BSC, etc. Link and apply them to your story.
o Do reference properly using the Harvard standard;
o Ensure each paragraph links to the next one (use connective text where possible);
o Arguments are fully backed up and not left hanging.
o Each question ends with a clear conclusion;
o Develop a tight writing style that is unambiguous.
Please refer to the PG marking criteria to understand how your submission will be graded.
Hand in date: 21st MAY 2017

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