Discuss how the use of digital media was used to communicate information to achieve a specific goal of an organization or individual.
The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers.
In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal of an organization or individual.
Students are required to create a CASE STUDY and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research.
Formatting Requirements
Project must follow APA style (American Psychological Association, www.apa.org).
Double-spaced writing, 1 inch margins
12 point professional font
Headers including project name, class, and page numbers
File name first initial, last name and project (ex. BWright_casestudy)
Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed are required (1 table, 1 graph, and 1 image).
Content Requirements
Minimum of 1500 words, maximum 1750 words (excluding cover and bibliographical pages)
Title Page including your name, instructor name, course name and number, and paper title
Case Study Requirements
Introduction and Synopsis of Article / Case
Goal of Organization or Individual
Strategy Employed to Accomplish Goal
Measurable Success Factors
Conclusion and Analysis of End Results of Initiative
Bibliographical Page with minimum of 2 professional / scholarly sources. Wikipedia is not acceptable.
Grading Rubric:
Level
Description
Title Page
5 Points
Case Study Introduction & Synopsis of Article Case
10 Points
Case Study Goal of Organization or Individual
10 Points
Case Study Strategy Employed to Accomplish Goal
10 Points
Case Study Measurable Success Factors
10 Points
Case Study Conclusion & Analysis of End Results
15 Points
Bibliographical Sources
10 Points
Citations
10 Points
Formatting Requirements
10 Points
Length Requirements
10 Points
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Added on 02.11.2015 21:42
I uploaded a snap shot of the assignment.
