discuss does it really allow small companies and individuals to compete with larger companies?\”

Order Description

It needs to be 2000 words (not 2200), the research question is:
\”How is the economy transformed by digital media? To what extent does digital technology really radically modify the relationship between consumers and producers as it is often claimed? And does it really allow small companies and individuals to compete with larger companies?\”

The sources that can/should be used are:
– Miller, V. (2011). Understanding digital culture. Sage Publications. Chapter 2.
– Understanding new media – Eugenia Siapera 2012.
– Mansell, R. (2004). Political economy, power and new media. New Media and Society, 6(1), 74-83.
-McCann, D. (2015) \’The sharing economy: the good, the bad, and the real\’, New Economics Foundation.
– Ernst & Young Report (2010) Monetizing digital media. Creating value consumers will buy.
– Bruns, A. (2008) Blogs, Wikipedia, Second life, and Beyond: from production to Produsage (Read Chapter 1 and 2)
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