In Assignment 2, using the same company from Assignment 1 (see attachment), you will focus on the company’s mission, introduction, and branding.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write a five (5) page paper in which you:
- Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
- Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
- Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See attachment for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.