Detail two examples of what health insurance companies decided to do to help with marketing appeal and positioning to consumers regarding choices and selection of a health care plan?

Detail two examples of what health insurance companies decided to do to help with marketing appeal and positioning to consumers regarding choices and selection of a health care plan? Support your discussion with two examples from real life. Utilize a minimum of two scholarly and/or peer-reviewed sources that were published within the last five years, to support the ideas you express in your posting.