For this assignment, suppose that you are in charge of designing a product campaign for a new shampoo.
Prepare a 2-3 page paper in Microsoft Word to address the following:
- Describe the ultimate goal of the product campaign for the new shampoo.
- Discuss your methods for achieving this goal.
- Identify the components of marketing, pricing, and distribution for the campaign.
- Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.
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