Describe the transformation of Virgin Blue to Virgin Australia in detail.

Answer the following questions:

1. Describe the transformation of Virgin Blue to Virgin Australia in detail
2. Describe the management style of Brett Godfrey (Virgin Blue) as compared to John Borghetti (Virgin Australia). How did this contribute to the culture within the two airlines?
3. How does this differ to the management style of Richard Branson, the founder of the Virgin group?
4. What is the current place in the market of Virgin Australia in Australia and in world rankings?