DESCRIBE MARKETING PLANNING AND PROMOTION

Order Description

I want the writer to to assume the post of Marketing Manager for an organisation with a remit to critically review the current marketing and promotion policies of an organisation with respect to a particular product/service or line of products/services. Specifically, you are required to prepare a marketing plan to amend, improve and/or extend the existing policies/practices of an organisation. Your plan should include a section dealing with promotion policy in particular.

Note: (the Marketing Game simulation may be used as a vehicle)

Key Requirements

The plan should be in business report format and not exceed 4500 words in length.

The plan should specifically include:

An industry/market/competitor analysis

A justification for the launch/re-launch of the amend, improve and/or extend product/service

An outline of major marketing opportunities for the new/modified product/service

A recommended marketing strategy based upon segmentation, targeting and positioning (with reflective reference to the Marketing Game simulation exercise)

The marketing strategy to detail marketing mix variables (with reflective reference to the Marketing Game simulation exercise)

The proposal of a promotion plan and the promotional mix

A draft marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service

Demand forecasts based upon known demand for the organisations products/services allied to sales targets

Some contingency considerations

A Conclusion also reflecting critically on the experience of the Marketing Game simulation exercise

A Bibliography (Harvard system of referencing)

Use of course material and models from recommended and additional sources

Please follow the instruction in the attached file assignment brief
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