Define which overall generic strategy your company will follow and provide rational for that choice.

Order Description

write a report according to the case i will be attaching:

requirements:
1. Mission Statement. A formal statement setting forth the organizations purpose for the coming 6 years and what it wants to accomplish as an organization. (No longer than 100 words).
2. Define which overall generic strategy your company will follow and provide rational for that choice.
3. Identify two long-range overall objectives (one strategic and one financial) for the company along.
Identify TWO proposed strategies for achieving these goals within each of the three major functional areas – production, marketing and finance.

4. Projected operational (short term) plans for each of the 3 functions:

Production: discuss in terms of investments in lines, outsourcing, R&D, distribution and inventory
Marketing: advertising budget, advertising media and pricing
Finance: capital funding and dividends

Please use very simple words
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