The great variety of cruise itineraries on the market reflects the stiff competition. In order to cater customers needs and different requirements, all itineraries are carefully planned by the specific departments.
a) Evaluate the considerations of designing a cruise itinerary by using ONE (1) sample
itinerary (a real itinerary available) to support your answer. (400 words)
b) Further to the previous question, compile an analysis for the positioning and a cruise
marketing mix for the above chosen itinerary. (600 words)
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