Critically explore the reasons why monitoring and evaluating a social marketing campaign are important activities.

1.Considering the HPV paper, what changes would you recommend in the research methods for such a project. see the attached article>(200 words)-no reference needed

2.Critically explore the reasons why monitoring and evaluating a social marketing campaign are important activities. You should illustrate your discussion using your own example and you should fully reference your work in the Harvard (200 words)

3. what have been the most useful /interesting aspects about social marketing? Please explain fully, using examples and and references as appropriate. (150 words)