Create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen Medical institution.

Create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen Medical institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization’s environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.

The project will consist of the visual representations of the following elements:

An introduction of the organization
A mission and vision statement
A SWOT analysis identifying the organizational competencies and strategic advantages
Identification of the consumer, key stakeholders, and market
A summary of a marketing direction for the organization (e.g., expansion of a service or new program)
Recommendations for monitoring performance measurements to ensure the success of the organization’s strategic plan.