Compare and contrast a versus the value approach (creating, communicating, and delivering value).

 Compare and contrast a versus the value approach (creating, communicating, and delivering value).Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?  Note: Please review my expectations for the assignment.  I expect your response to include 2 or more references (failure to include such references will detract from your grade on the assignment), and be presented in APA Format, .  Deliverable length is a minimum of 2 pages.