Claims to Environmental Friendliness

Order Description
After reading The six sins of greenwashing: A study of environmental claims in North American markets, discuss the tension between businesss interests in maximizing profits and the publics interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?

LINK TO ARTICLE:
https://sinsofgreenwashing.com/index6b90.pdf

BE SURE TO ADD THE ARTICLE AS A REFERENCE.
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