Choose a product that you own or would like to own and do a research based on the marketing mix variables (4 P’s) of Product, Price, Place (Distribution) and Promotion.
Choose a product that you own or would like to own. It may be high-tech and new, or an old product. Do research based on the Marketing Mix Variables (4 P’s) of Product, Price, Place (Distribution) and Promotion. You must have at least two (2) pages typed on each section. All of this information should be neatly and professionally organized. Each “P” (Product, Price, etc.) should be in a separate section. It should be colorful, with pictures, charts, etc.
joyce
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