How would you address Sara’s concern about the level of privacy in an online versus off-line database?
Assignment 1: Discussion—Implementing a Marketing Database Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information. Consider the following scenario: Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and […]






