Can Alibaba compete in the global e-commerce market?
1. CASE QUESTION Founded in 1999, Alibaba Group has quickly emerged as the largest Chinese e- commerce company and transactions on its online sites totalled US$248 billion in 2014, more than those of eBay and Amazon.com combined. The company primary operates in China and provides C2C (consumer-to-consumer), B2C (business-to- consumer) and B2B (business-to-business) sales services via web portals. With its […]






