Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors.

Discussion 1: Customer Relationship Management: Choose a water park or other vacation destination.  Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach.  Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. 

Provide an example of a trendy condition in a local or global arena and how you would implement these strategies in a local or global trendy condition.

Read “Why Marketers Need To Stop Following Trends And Start Advancing Movements“. Local businesses and organizations transitioning to global markets might concern themselves with many conditions occurring in host foreign countries, including trend. The author identified three strategies that marketers should implement in regards to trend. What are the three ideas? Provide an example of a trendy condition in a […]

Propose how you would ensure the HR strategy is in alignment with the business strategy.

Select a publicly traded company to research and evaluate its Human Resource (HR) and business strategy, HR department job positions, and ways it markets its company regarding human capital. 1. Propose how you would ensure the HR strategy is in alignment with the business strategy. 2. Describe the HR job positions and the responsibilities listed for that HR department. 3. […]

Recommend key corrective actions that an organization could take in order to mitigate prohibited employment practices.

. Using the first e-Activity, provide an example of two (2) of the following techniques or methods that you or someone that you know has endured or witnessed: unfair recruitment, employment application, and interview process. Investigate the extent to which the chosen technique or method left room for prohibited employment practices. Next, recommend key corrective actions that an organization could […]