Concept Proposal and Concept Board for Artisan du Chocolat
Produce a word –processed concept proposal, up to 2,000 words, in report format (you do not need an executive summary). Use relevant headings and sub-headings. This must justify the proposed new branded article by referring to market factors and, especially, brand theory. The structure of the report must be logical. (There will be further guidance on Bb under Learning Materials […]






