Business Plan Report

For this exercise you will take your product idea and develop it into a robust, realistic business plan that can be presented to potential employers as evidence of your industry knowledge and ability to apply what you have learned in a practical and commercial fashion.
Report Format (bound hard copy)
1. Title Page
2. Table of Contents
3. Executive Summary
4. Introduction
5. Opportunity Identification/description (consumer problem or need you intend to solve)
6. Target Market Description
7. Market Analysis
a. Industry Overview – background and trends
b. Competitor overview
c. Market Trends macro/fashion/consumer/social/economic/technological/political or regulatory/environmental/legal
8. Product Strategy
9. Service Strategy
10. Brand Strategy
11. Promotional Plan
12. Pricing Strategy
13. Operations and Production Plan
14. Distribution Strategy
15. Risk Analysis
16. Contingency Plan
17. Conclusion
18. Reference List
19. Appendices (as required)
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