Briefly explain the concept of benchmarking as a control and identify the weaknesses and benefits of benchmarking.

Briefly explain the concept of benchmarking as a control. Identify the weaknesses and limitations of benchmarking as well as its benefits. While thinking about ways to use benchmarking as a control in the company you chose for your final assignment, what companies might you use as comparable benchmark companies? Why did you choose these companies and are there any specific areas of service or production you would benchmark to validate the efficacy of your project?