Analyze two attribute-based choices that consumers make when dealing with retail goods and services. Determine two ways that pricing structures are influenced by attribute-based choices.

  • Analyze two attribute-based choices that consumers make when dealing with retail goods and services. Determine two ways that pricing structures are influenced by attribute-based choices.
  • Examine two emotions that play a part in simple consumer behavior choices. Determine which marketing strategies are best for simple consumer behavior choices. Provide a rationale for your response to the latter.