Analyze the new Boston location identifying who the key customer groups will be in the process and then make a convincing argument as to why(or why not) it will be successful both in the short run and over the next ten years.

1. What, exactly, is Eataly in the words of others and then in your own words?

2 .Why is it working so well in New York when it is often described (by customers) as disorganized, chaotic and confusing? In your answer you should address specifics related to both intangibles such as “the experience” and tangibles such as location, product, competition and price (if relevant). Do not try and mention everything that impacts, but focus on what you gather from research are the most important reasons and then add your own thoughts as to the keys to Eataly’s New York success.

3. Analyze the new Boston location identifying who the key customer groups will be in the process and then make a convincing argument as to why(or why not) it will be successful both in the short run and over the next ten years.