A SWOT analysis will answer these questions:  What are the internal strengths and weakness of your company?  What…

A SWOT analysis will answer these questions:  What are the internal strengths and weakness of your company?  What are the external opportunities and threats in your industry and its environment?  Can any weaknesses be converted to strengths? Any threats into opportunities?  How can your company take advantage of strengths and opportunities?  What strategic changes can your company implement as a result of the SWOT analysis?