Discuss the most likely IKEA core competency, how you would test whether this is truly a core competency, and the steps you would recommend that IKEA take if it isn’t.

Write a 3-5 page paper to complete the following:

1. Discuss the most likely IKEA core competency, how you would test whether this is truly a core competency, and the steps you would recommend that IKEA take if it isn’t.

2. Compose a 1-2 page memo to advise a company that is entering into a strategic alliance what it must do to increase the chances of success. Address at least three issues the company will likely face.