Explain the difference between selling and marketing. How are the two similar?

http://www.uomisan.edu.iq/library/admin/book/77360583236.pdf

The questions:

1. Why has marketing assumed a position of increased impor- tance in the management of hospitality organizations?

3- Explain the difference between selling and marketing. How are the two similar? Think of an example to illustrate each concept.

5- What are the key variables in the marketing environment? In your opinion, which is the most important? Why?

6- Of the variables in the marketing environment, are there one or two that you believe a marketing manager can control or predict more easily than the others? If so, which one(s) and why?

7- What changes in technology will impact the hospitality and tourism industry in the next five years? What specific positive and negative impacts from technology do you foresee?

12. How does the marketing function interface with other areas in an organization?