Discuss the article(Ethics in Branding) and any associated articles that disclose the unethical practice and any corrective measures taken
We learn this week that brands must operate ethically in order to survive and that brands develop an emotional relationship with their users. All too often we read about a famous apparel/sports brand that is accused of unethical behavior, most often in overseas factories.
Research a recent (within one year) article that discusses an unethical behavior or activity associated with a famous apparel or accessories brand. Discuss the article and any associated articles that disclose the unethical practice and any corrective measures taken. How did the brand (company) overcome an association with these practices? Do you feel the brand suffered financially or in the eyes of consumers?
Does this company have an established code of conduct? Would you consider this brand socially responsible today? Explain.
