INTERNATIONAL BUSINESS

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Identify a product or a service from your organisation or an organisation that you are familiar with, and write a report evaluating the potential for the international expansion.Use the company nike expanding into finland.
For this assignment, you are required to evaluate one potential market. The following points need to be included within the report:
A clear description of the organisation, the product or the service, and the reason for international expansion.
An analysis of the market in terms of: political, economic, financial, legal and cultural factors.
Based on the analysis recommend a general strategy that the organisation should adopt (e.g. international, localisation, global standardisation and transnational strategy).
Recommend a choice of entry mode for the chosen international market justifying your decision (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary).
For this assignment, you are expected to use the relevant International Business (IB) concepts and theories by consulting a variety of academic and/or industry sources and providing in-depth analysis and insightful recommendations.
The report should therefore provide a balanced reflection of the overall prospects for successful international expansion.

Included the following in the term paper:
1. Fundamental analysis.
2. Scale of Entry in the market
3. Discuss on strategies to manage foreign exchange risk.
4. Concluded with saying whether it is a good market or not to
pursue.
5. apply as much theories such as what is stated in the learning materials provided and uploaded.

( see sample assignment uploaded for assistance)
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