Analyze the circumstances of an organization as a basis for developing and implementing strategic marketing plans

Write a strategic marketing report on the branding of Lego. In particular you need to consider why it is has become one of the worlds most powerful brands, what are the values and what is the longer term marketing strategy you would recommend to ensure it stays there.
The learning outcomes that will be met through this assessment:
1.Analyze the circumstances of an organization as a basis for developing and implementing strategic marketing plans
2.Understand how the twin concepts of marketing opportunities and competitive advantage influence marketing strategy decisions
3.Undertake detailed analysis using appropriate models to identify, evaluate and select alternative marketing strategies
4.Integrate marketing mix tools to assist in achieving a competitive market position