What are some potential courses of action and application of other sales and marketing techniques that the hotel could take to to turn around the hotels financial performance.

The purpose of this assignment is to enable students to demonstrate an understanding of
the key factors associated with revenue management.
Approach:
You are required to undertake a comprehensive discussion and critical analysis of Revenue
Management.
For the purpose of this assessment, you are a newly appointed Revenue manager of a four
to five stars hotel in Australia. (You are allowed to represent any hotel )
The hotel is experiencing a significant decline in profits over the last eighteen months.
As the Revenue manager, you have been asked to prepare a researched report including
the followings:
The brief for your assessment is to:

1. Review critically areas of the hotel operations where revenue management should be
applied and What are the current revenue challenges your hotel is facing
2. What are some potential courses of action and application of other sales and
marketing techniques that the hotel could take to to turn around the hotels financial
performance.
3. Analyse and discuss about the distributional channels and pricing strategies of your
hotel and how they can be manipulated or improved to increase revenue
4. Recommend non-traditional ways in which revenue management techniques can be
applied to increase revenue and how will the various hotel departments work
together to remedy the current revenue shortfalls.
NOTE:
Your reference list must contain references from the essential text and a
minimum of 12 related journal articles. In text references must be applied.

Executive summary is required
The hotel that you choose to write with have to be within Australia
Graphs or charts are expected on proving the current revenue challenges part. ( Can be made up by yourself)
It is a report style