Discuss how you would approach this project. What data might you consider? Describe the target variable you would use in your predictive model.
Case Study Exercise
Predictive Modeling
Please limit your response to one page. Focus on how you would approach one of these problems, including the rationale behind your target variable and the independent variables you would explore. Also, discuss how you would implement your model (scoring customer records, etc) to drive the desired business results.
DirecTV
DirecTV is trying to better understand customer churn. If DirecTV could predict customers likely to cancel their account, then the company could preemptively incentivize those customers to keep their DirecTV service.
Discuss how you would approach this project. What data might you consider? Describe the target variable you would use in your predictive model.
Bank of America
Bank of America would like to cross promote its financial management services to existing checking account customers. The bank would like to identify potential high net worth accounts for a marketing blitz, offering incentives for those customers to move their investment portfolios to Bank of America.
Discuss how you would approach this project. What data might you consider? Describe the target variable you would use in your predictive model.
