Explain the functions of the information systems specifically used for customer and/or guest cycle, how the customer and/or guest cycle stages are implemented using the systems.

I decided to work on GO PRO.

Further to your presentation now you are required to produce an evaluative report on the chosen organization. You are to write a 1500 word individual report that critically evaluates the information systems used within the organization and their effectiveness. You are to use correct Harvard referencing and appropriate theories.

The report should include the following:
Very briefly present the nature of the organization and the information systems used within the organization.
Explain the functions of the information systems specifically used for customer and/or guest cycle, how the customer and/or guest cycle stages are implemented using the systems. Also discuss the revenue and quality management systems that used to maintain standards within the chosen organization and how these support their routine operations with relevant example.
Critically evaluate and discuss the effectiveness of the information systems used within the chosen organization.
Based on your analysis provide an appropriate recommendations for improvement of the systems and customer experience using technology.

Structure of the Report
The report WILL consist of an introduction, main body, conclusion, recommendation and bibliography as well as in text referencing. Word count should not be more than 1500 words.
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Added on 11.11.2015 14:49
you just need to do the task 2. the important point you need to do for GO PRO are :
customer cycle
customer management
revenue management
revenue quality
main body: how system improve
critically
recommendation