Discuss the benefits and limitations of using a platform such as Bloomberg to support macro, industry and business analysis

Order Description

Individual Assessment

The final assessment is a 3,000 word individual report based on material covered throughout the duration of the module. References and direct quotes are not included in the 3,000 word count allocation.

This final individual report has a 70% weighting and will be combined with the mark awarded for the group report to calculate the final grade for the module.

Question

Assuming the role of an independent financial analyst you are required to draft a business analysis report aimed at a prudent investor.

As a minimum your report should cover the following areas:

i) Short report introduction and executive summary
ii) Critical evaluation of the process of analysing company performance prior to
undertaking investment
iii) Discuss the benefits and limitations of using a platform such as Bloomberg to support macro, industry and business analysis
iv) Outline the key strengths and weaknesses of your allocated organisation over the past few years, your report should utilise (not repeat) research and analysis presented as part of the assessed group work
v) Benchmark key performance areas (financial and non-financial) of your allocated organisation against that of its primary competitor(s)
vi) Conclude your report with an outline of key considerations and advice for your prudent investor

Research should be clearly incorporated within the report with appropriate referencing and a final bibliography.
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