Marketing Strategy3. Financial Projections4. Implementation controls (Timeframe). 1. Give company name, brand name and logo.2. Short-term marketing plan with an implementation period of 2 years to be reviewed at the end of the 1st year.3. Marketing budget given $20,000 by the company to be allocated to marketing activities including marketing plan.

MARKETING PLAN CONTENTS-   1. Situational Analysis2. Marketing Strategy3. Financial Projections4. Implementation controls (Timeframe).   1. Give company name, brand name and logo.2. Short-term marketing  plan with an implementation period of 2 years to be reviewed at the end of the 1st year.3. Marketing budget given $20,000 by the company to be allocated to marketing activities including marketing plan.4. Company will enter at the lower end of the industry but expected to increase market share within a year.